Considerable detail, images and video at the link. A space we worked in for years at Innovation center and in this blog. Increased visual scale of displays makes lots of sense.
Kroger Grocery Store Shelves Go Digital with EDGE April, 2018
EDGE (Enhanced Display for Grocery Environment), includes shelves that are 2 inches and 4 inches high by 47 inches wide. It is a digital shelf solution that supports full color and video. The installations are in Cincinnati, Ohio and Northern Kentucky. It consists of 2,500 shelves. The barriers to roll-out were cost, shelf life, customer acceptance and data integrity. EDGE overcame these barriers to create a system that has strong customer and associate acceptance. That customer acceptance resulted in significant sales lift. .... "
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