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Tuesday, April 03, 2018

Walmart Expanding Digital Focus

Its inevitable to allow them to continue compete.  My impression is that they have always been good at utilizing emergent tech.

Walmart is focused on expanding its digital brand portfolio   by James Tenser in Retailwire  with further expert comment.

Walmart has been throwing its considerable weight into an impressive array of digital strategies, ranging from click-and-collect at its mainline stores to digital-first brands like Jet.com, Bonobos and the newly-launched Allswell.

Walmart is moving fast and making lots of news, but is the strategy making sense?

At the recent Shoptalk conference in Las Vegas, Jet.com president & CEO Mark Lore and Andy Dunn, founder and CEO of Bonobos, discussed some of the reasoning behind Walmart’s digital expansion..... " 

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