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Monday, December 18, 2017

Assistants Talking Advertising

So how does advertising and marketing ultimately work in a voice driven, intelligent assistant empowered world?    Below Wired piece does a good idea of outlining this, emphasizing what the current leader in the space, Amazon, is doing.   Just recently attended their  advanced skill building webinar and saw further hints of the direction.   Its still a challenge, but deals with more dialog with your ads.  More to follow.

Alexa Wants You to Talk to your Ads    by Ricki Harris in Wired

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