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Saturday, September 09, 2017

Ultimate Customer Experiences

How AI, Machine Learning & Data Visualization are Defining the Ultimate Customer Experience      by Philip Piletic 


The words artificial intelligence (AI), machine learning (ML) and data visualization are everywhere right now. Both AI and ML have gained an immense role in defining the business world and have especially influenced the way we define the customer experience.

But when it comes to understanding AI and ML, some people tend to mix them up or they believe that one can substitute the other, which is not exactly the case.

The difference between AI and ML
This term is used in order to define technologies that have a human- like intelligence, which are able to do cognitive tasks that were usually reserved to human minds. The term machine learning is meant to describe the process machines go through in order to get data and basically learn for themselves. A better understanding of advanced applied analytics, which is what both AI and ML are based on is definitely necessary in order to bring improvements to all business areas.

To paint a picture of how far AI has come, we bring up the victory of Google’s AlphaGo against Go grandmaster Lee Sedol, in March 2016. Considering that Go is a game that requires strategic thinking, creativity and, not to mention, intuition, it’s easy to understand that when AlphaGo won the game, it also reached an important milestone for such a program.  ... "

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