P&G Cuts $100 Million in Digital Ads

P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads
Consumer product giant steers clear of ‘bot’ traffic and objectionable content ...

Almost all of the consumer product giant’s advertising cuts in the period came from digital, finance chief Jon Moeller said on its earnings call Thursday. The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content.

“What it reflected was a choice to cut spending from a digital standpoint where it was ineffective, where either we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands,” he said. ... " 

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