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Sunday, June 26, 2016

Rethinking Design Thinking

Rethink Design Thinking
Published on May 20, 2016  by Subbu Iyer

Design Thinking is not a Problem Solving Tool.

Start believing that it is one of the most natural ways in which one can imagine growth. It is a method that generates Growth; Engineering Value, Integrating Intellectual and Human Capital. Growth that is Societal, Inclusive, Innovative in nature and Creates Wealth. One that ushers the New or in other words responsible for the process of Renewal through Creative Destruction.

Problems are the Cause of poor design in the first place. They also occur when there is a shift in the context in which the present operates from a previous design. The outcome of Design Thinking is always a Point of Departure from the Present into the Future. It obviates a problem by addressing the higher layers of Solution in terms of New Ideas / Concepts, New Opportunities, New Objectives and New Events.    ....  " 

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