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Friday, October 30, 2015

Clorox Bets on Programmatic Advertising

Another example of automation, widely underway.

" ... Cleaning supply company Clorox is a big believer in programmatic online advertising, despite industry-wide challenges around fraud, viewability and transparency.

This year, Clorox Co. will spend three times as much on digital advertising purchased with automated buying tools than it did during 2014, according to Chief Marketing Officer Eric Reynolds. That means about 50% of its entire digital budget will end up being dedicated to programmatic buying this year. .... " 

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