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Tuesday, September 22, 2015

Bloomberg Marketing Analytics Tool

In Adage:  Interesting play.  I do wonder about the overall objectivity that is involved.  But a directed marketing mix play is intriguing.    Dueling tools among multiple advertising venues?   What other value propositions could a tailored analytical tool provide?  Integrated forecasting methods that include context expertise?  Cognitive wrapping to learn value drivers?   " ... Bloomberg Launches Marketing Analytics Tool ..... Application Allows Advertisers To Optimize Investments In Group's Properties .... "   

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