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Saturday, August 22, 2015

Real Time Data and in Store Experience

by Ritika Puri in Big Data Hub:

" ... Today's shoppers are more connected than ever. Mobile technology blurred the lines between digital and offline experiences, with 86 percent of consumers using multiple channels to shop and 40 percent of smartphone users using their devices to search for items in stores. This ecosystem has created new opportunities for CPG leaders to build direct relationships with their consumers through real-time data.   ... " 

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