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Wednesday, May 13, 2015

Marketing to Millennials with Storytelling

In Food Navigator:  Not sure I buy the whole premise.  Storytelling is a very old technique for effectively communicating with anyone, millennials  or otherwise.  Nice that some people are discovering the idea.   " .... Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert. .... " 

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