Goals of Predictive Analytics Models

When I read the title of this article it said 'types' of predictive analytics models, which lead me to believe it was the kind of technical model.  But no, its about the more important thing in the model, its about the value goal of the model.  A short piece that forms a reasonable list of the typical kinds of goals you might want to achieve. Obvious perhaps, but a good reminder of what can be done.