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Monday, January 19, 2015

Emotional Ads more Impactful in Wealthier Nations

Perhaps Obvious.  But have never seen a study attempting to quantify it.  In Research Live Magazine.

" ... A paper published in the Journal of Advertising Research, How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies, suggests that brands using TV ads to reach consumers may benefit more from using emotional appeals in affluent countries and more functional messaging in less affluent countries. .. " 

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