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Friday, December 26, 2014

Upselling and Cross Selling

Upselling and cross-selling your travel product not only optimizes profits but also enhances your customer’s travel experience and loyalty. Getting it right is a huge opportunity for revenue managers and marketers to engage customers and drive higher revenues, but where do you begin?

In this short but insightful presentation Jeremie Catez, Director Revenue & e-Commerce, Novotel NY Times Square, discusses:

* The differences between upselling and cross-selling and the opportunities presented by both
* When and where travelers want to see ancillary services
* How to use predictive analytics to reach travelers with timely and personalized offers ... 

I hope you find it useful to your projects!  Kind regards ... julia@eyefortravel.com

( Requires providing registration information )

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