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Tuesday, December 09, 2014

Creating a Category is Educating an Audience

Obvious, but worth emphasizing:

" ... You have to focus on educating your target audience if you are trying to create an industry, says Mark Organ, who founded marketing-automation company Eloqua. Try to engage with your early supporters, and be ready to act quickly once it's clear that you have hit on a winning idea .... " 

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