More innovation from the spice giant. " ... the company introduced FlavorPrint, a service that allows customers to create a personal profile and enter information on a Website and receive relevant ideas and recipes through McCormick's Website, as well as mobile apps offered by grocery store chains. The company turned to API management and analytics firm Apogee to extend data and touch points to business partners and other outside sources. ... "
More on Flavorprint in this blog.
This kind of knowledge and loyalty play can work well in their business, especially in an area where people need direct advice, as McCormick extends their business to more complex solutions.
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