Adapting with speed: How agile selling organizations win in a demanding environment
Adapting with speed in a rapidly changing CPG marketplace
Winning CPG companies are adapting with speed in an evolving marketplace by anticipating the future and collaborating with customers; making omnichannel investments, and developing and retaining talent. GMA's Customer and Channel Management Survey produced by McKinsey & Co. identifies best practices by linking actions to results visible in Nielsen market data ... " (May require registration)
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