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Tuesday, September 16, 2014

Macy's Rolls out Biggest Beacon Installation

Location based systems continue to move forward.  In ZDNet.

" ... Macy's rolls out retail's largest beacon installation  —  Summary: Macy's expects to complete the installation by early fall, just in time for the upcoming holiday shopping season.  —  Following a test run during last year's holiday shopping season at its flagship stores in New York City and San Francisco ...  Macy's expects to complete the installation by early fall, just in time for the upcoming holiday shopping season. Once the rollout is completed, the department store chain said the shopBeacons will prompt users of the Shopkick to opt-in to receive store notifications. The retailer plans to begin more tailored shopper notifications in early spring 2015 ... "

The article also has a link to an article on five competitors to Apple iBeacon.

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