Brand Focused CPG Ads

In EMarketer, continued brand focusing of ads:

Study: $4.2B CPG digital ad market focuses on branding
Consumer packaged goods and consumer products companies in the U.S. will spend roughly $4.2 billion on digital media this year, with 65% of that focused on branding and the remainder on direct response, according to an eMarketer report. The brands will spend $1.41 billion on mobile this year, about a third of the overall digital spend .... "