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Tuesday, February 04, 2014

Rethinking Customer Conversion

A new look at the process of conversion.  Good thoughts.  " ... As Peter Drucker elegantly said, “the purpose of a business is to create and keep a customer”. ...  By focusing on conversion rates, digital marketers risk losing sight of that original intent. Conversions tend to be about optimizing and measuring discrete interactions - such as obtaining an email address or getting a sign-up. ... "

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