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Wednesday, February 05, 2014

Facial Encoding by Millward Brown

I was reminded about Millward Brown by this article in Neurorelay.   I met with a number of their people at a conference in Poland now a number of years ago.    They write: " ... Millward Brown (global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research), today announced it has carried out more than 3,000 facial coding studies over the last year, an annual growth rate of 700%. This provider of neuromarketing solutions also announced that Affectiva’s Affdex™ facial coding technology is now included as standard in Link .. " 

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