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Monday, February 03, 2014

Evaluating Product Pricing

On evaluating product pricing, a long time analytics methodology for retail and CPG.    How can pricing be disruptive and what are the long term and short term implications?   " ... Negotiation on pricing is never an easy conversation. Given the demands of today's environment, understanding the price sensitivity across consumer, competitor and customer is absolutely essential to take advantage of every opportunity to gain margin in low-inflationary times. ... " 

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