Black Swans Circling?

In the HBR Blog.  Provocative piece on the number of changes occurring that could influence the near term future of P&G.   And many other consumer goods companies.   I take issue to some degree with the term being used ... A black swan is a metaphor for a unique surprise with potential major effect.  None of the examples given are surprises.  P&G has know for some time that they will be very important, and I agree.   Its not only the existence of these issues, but the degree to which they will exist that is key. As the article says the co-occurrence of even a few of these things could be disastrous.  How can we diminish or prevent their influence?  Article is a very good check list of cautions.