Safeway Avoids Print

In Adage: Safeway looks at a world without print ads, moves digital.   " ... Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads. The fifth largest grocery player in North America spent $20 million on newspaper ads through November of 2012. That's consistent with 2011, though a big drop off from the $33 million spent on newspaper ads in 2010. ..."