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Wednesday, December 26, 2012

War Gaming Innovation Strategy

Battle testing an innovation strategy.  In the McKinsey  Quarterly.    This does remind me of defense department approaches, that were reimplemented in big enterprise.  Essentially a simulation approach.  Possibly  with game theoretic additionas.  Though this has been done typically for tactical rather than innovation goals.  " ... By simulating the thoughts, plans, and actions of competitors, these companies are improving their products and services, while gaining a deeper understanding of how their innovation assets compare with those of rivals—insights that help them better identify, shape, and seize opportunities.   ... " 

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