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Monday, February 06, 2012

Real World Retail Analytics Using Kinect

Just brought to my attention.  Shopperception:  "  ... The Kinect sensors allow us to bring new and exciting 3D spatial recognition tools to the market research industry ...  Once in a while, a new technology disrupts a market. Find out how the Kinect is disrupting shopper analytics by giving new and powerful metrics about the shopper and his interaction with the shelf... "    Explanatory video at the link above.

We examined  many variants on this broad idea in the innovation centers and worked with business analytics  models to interpret the data .

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