Food Lion Shares Demand Data

In a move to consumer driven demand, Food Lion shares data:    " ... Food Lion is working on changing the way CPG vendors such as PepsiCo replenish its distribution centers and stores by offering them visibility into current and expected consumer demand as reflected by store-level inventory and sales. This represents a marked departure from the traditional replenishment scenario whereby Food Lion, like most retailers, only provides vendors with information on transfer of products from DCs to stores (known as warehouse withdrawals), but not on what happens at the store level. Instead, the chain is shifting to what it calls consumer-demand-driven replenishment.... "