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Thursday, December 01, 2011

Wal-Mart Shopycat

A first of interest from newly formed Wal-Mart Labs, the Shopycat Facebook App, a means to help you choose holiday gifts.   Note the 'matching' algorithm aspect of this.   " ... WalmartLabs quietly pushed out an alpha of Shopycat last month and I gave it a whirl. It was underwhelming in part because there wasn’t a great diversity of suggested products. But Walmart Labs has made a lot of improvements in recent weeks. Instead of pointing to just Walmart products, it incorporates items from many  other retailers like Barnes & Noble, RedEnvelope and ThinkGeek. Shopycat also does a better job to find “giftable” items, products that make good presents, not just align with interests. That also means keeping items to around $10-50 dollars. If a user doesn’t have a lot of activity on Facebook, Shopycat defaults to suggesting gift cards.... "

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