Tesco Experiments with Augmented Reality

Constructing 3D catalogs using Augmented Reality.   We saw some early experimentation by Tesco in China.  Tesco has always been a technology innovative retailer.  This is the first time I have seen AR being used directly by a major retailer.  Will this take us far beyond QR codes?   " ... Tesco’s foray into AR comes as the technology recently made some serious inroads in the U.S. In one of the most high-profile AR pushes yet, Starbucks launched a holiday program this month that uses an iOS-based app to make its red holiday coffee cups project images of animated characters ... "