Analytics in Action: Office Depot Price and Promotion Optimization

An excellent example of the use of business analytics to improve business process.   I gave a talk to a  corporate client just yesterday on the integration of data, process, model and visualization delivery to provide real value to business.    We sit at a confluence of capabilities to provide this value in just the right business contexts:    This example is by DemandTec:

Price and Promotion optimization Bring $40M in Benefits to Office Depot
Price optimization and more effective promotional strategies brought $40 million in benefits to Office Depot during the first nine months of fiscal 2011. The retailer is also reporting positive results from its new smaller-format stores, which executives say are achieving 90% of the sales volume of traditionally-sized stores while carrying only half the number of SKUs. The smaller stores are 18,000 square feet on average, compared to the 27,000-square-foot average traditional store; the retailer operates more than 1,600 stores worldwide.... "