From the Harvard Blogs: Design Lessons from the Bottom of the Consumer Pyramid. " ... At the BOP, affordability is necessary but not sufficient. Tastes and aspirations change rapidly. This is precisely what can make the BOP such an important learning platform for designers. Independent of any altruistic motives, engaging with the BOP can help designers and innovators gain insight into the following three key issues .... ".
We addressed this in part with a custom designed center that brought the consumer in to work directly with designers.
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