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Friday, February 18, 2011

Kraft Advanced in-store Kiosks

I have not seen much about advanced kiosks of late.  We experimented with them in labs and stores.  The additional capability of having a kiosk or display 'look back' at the shopper was also pushed by several vendors, but never broadly implemented.  Here something new in StoreFrontBackTalk:

Kraft's in-store kiosk would see faces and shopping lists

Kraft Foods is developing an in-store kiosk that would make product recommendations based on a customer's gender, the time of day and items the customer already planned to buy. It would use facial recognition to determine gender and a mobile application to access shopping lists, but it would not consider factors including height or ethnicity ... "

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