New insights from the Mobility Blueprint of the National Retail Foundation. ' ... “If there’s one thing we’ve learned about mobile applications, it’s that retailers don’t want to share the space,” says David Dorf, Director of Technology for Oracle. “Retailers want to control their customer experience and they want to brand it to themselves.” In that light, NRF has been working since early last year on a Mobile Retail Initiative focused on helping retailers enter the mobile space. And in June of 2010, NRF released the first Mobile Retailing Blueprint – a best practices report to enhance the industry’s efforts in the area ... '
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