Neuromarketing and Politics

In today's Fast Company, a good article about how neuromarketing is being used to improve political traction.  Makes perfect sense.  In a emotionally laden context, it is even more important to know how people  non consciously think about their decisions.   Here too I suggest that the practice of what has come to be called Business Intelligence is becoming key to how this kind of data is being used.  A topic I am currently studying.