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Thursday, October 21, 2010

Some Shopping by Phone Only

Who shops using mobile, and what are the consequences?
" ... A small segment of consumers prefer to shop using their mobile devices, according to a report from Millennial Media and comScore. Among the 8% of survey respondents who use their phones for shopping, 27% said they had shopped via only mobile during the previous month, while the rest reported spreading their spending among mobile, in-store and online ... "

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