Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Good piece in the always interesting Neuroscience marketing blog. Does paper advertising beat digital? " .... According to the study, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items ... "
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