Extended Packaging Becomes Reality

From Global standards body GS1, the concept of extended packaging allows the consumer to gather unlimited information from packaging via devices. For example a barcode reader on a smartphone enables extended packaging. Mobile commerce marches on for retail:

Extended Packaging is a reality for consumers
GS1 MobileCom brings key stakeholders together in Paris to define next steps for standards-based mobile commerce
For further information, contact Joe Horwood at joe.horwood@gs1.org or +32 473 33 47 85.

Brussels, Belgium, 25 November 2009 – A group of over 60 people from global brands and retailers including Nestlé, Kraft, L’Oréal, Coca-Cola, Walmart, Metro and Carrefour, solution providers and staff from local GS1 offices met in Paris last week to build the future of mobile commerce together ... '