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Friday, April 03, 2009

Shoppers Make Decisions In-Store

Miller Zell study on where and why shoppers are making buying decisions. Surprising to me is that they did not find in-store digital signage to be influential with unplanned purchases. What are the in-store triggers that capture each kind of shopper? Good overview of the thousand person study. Related, Kimberly Clark exec talks about their in store marketing.

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