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Thursday, December 04, 2008

Clever but not too Creepy

Evan Schuman writes about the personalization of gift cards, and makes a point that this is a challenge to companies like Amazon, who have large databases of purchasing behavior and would love to monetize them in new ways. In the past they have made incorrect and embarrassing assumptions about other books you might like. They seem to have outgrown that, but everyone likely has a different creepiness level.

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