Consumer Rites

An AdAge article on agency BBDO's work on the rites of consumers. " ... After a nine-month study of 5,000 people in 26 countries, the agency narrowed our daily rituals into five stages, each of which represents an emotional state that influences behavior ... " . Update: This article has gone behind a registration wall, but you can find out more about BBDO Rites here, and other blogs.